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Global Voyages Group, Binary Fountain team on social media intelligence for travel

Global Voyages Group, Binary Fountain team on social media intelligence for travel
Seattle-based Global Voyages Group and Binary Fountain, a social intelligence company, formed a strategic partnership to provide 'Social Compass for Cruise and Travel,' a tool that aggregates key content from a variety of sources, including unstructured sentiment.

The companies said the platform’s Natural Language Processor engine quickly deciphers cruise- and travel-specific operational categories and actionable insights and applies a rating algorithm to score and benchmark performance against competitors and increase and sustain customer loyalty, profits and market share.

Social Compass is a real-time solution that mines credible customer feedback from social media and enterprise systems to equip companies with actionable insights needed to improve guest satisfaction and loyalty, increase revenue and drive sustainable bottom-line results.

'Recent studies confirm that reviews and comments posted by actual travelers are the most important source of information used by individuals planning a future trip. The challenge of listening, understanding, taking timely action and engaging effectively in the social media arena is enormous,' said David Giersdorf, president and ceo of Global Voyages Group.

'Social Compass for Cruise and Travel provides an integrated solution that is powerful, straight-forward and unequaled,' he added.

Having established itself in the healthcare industry, Binary Fountain now expects to advance in the cruise and travel industry through its collaboration with Global Voyages Group.

Ramu Potarazu, president and ceo of Binary Fountain, expressed satisfaction in teaming with a noted group of cruise and travel experts who can 'help us shape and deliver our leading social intelligence tools specifically to meet the needs of companies and organizations in this sizable business vertical.'