Riāchard oversees trade communications, the PartnerShips website, HAL Academy and all other internal and external training programs. Based in HAL's Seattle headquarters, she reports to Joe Slattery, svp global marketing and sales.
'Denellaās impressive sales and marketing credentials, combined with her outstanding presentation skills, will be a tremendous asset,' Slattery said.
Most recently Riāchard was with Norwegian Cruise Line in Miami, where she was director, global product management and director, business development.
Earlier, at Hilton Worldwide, Riāchard was responsible for global and partnership marketing to launch the Hampton by Hilton brand internationally. In 1999 she moved to Brussels to launch one of Europeās first online travel start-up companies, Leisureplanet.