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HAL fills new trade engagement position with NCL veteran

Denella Ri'chard - oversees trade communications, the PartnerShips website, HAL Academy
Holland America Line appointed Denella Ri’chard to the newly created role of director, trade communication and engagement. She is responsible for supporting travel agent partners worldwide, with particular focus on the US and Canada.

Ri’chard oversees trade communications, the PartnerShips website, HAL Academy and all other internal and external training programs. Based in HAL's Seattle headquarters, she reports to Joe Slattery, svp global marketing and sales.

'Denella’s impressive sales and marketing credentials, combined with her outstanding presentation skills, will be a tremendous asset,' Slattery said.

Most recently Ri’chard was with Norwegian Cruise Line in Miami, where she was director, global product management and director, business development.

Earlier, at Hilton Worldwide, Ri’chard was responsible for global and partnership marketing to launch the Hampton by Hilton brand internationally. In 1999 she moved to Brussels to launch one of Europe’s first online travel start-up companies, Leisureplanet.