HAL taps Microsoft veteran as director of social media

'Social media is an important way we communicate with our fans, and we’re thrilled to have someone of Kathy’s caliber join the company to oversee all of our different engagement channels,' Wressell said.

Geivett has more than 12 years of marketing and advertising experience with an emphasis on digital and social media. She was at Microsoft Corp. for eight years where she worked her way to the position of senior marketing communications manager, digital. Earlier, Geivett worked for companies including WPP, one of the world’s leading advertising and marketing services groups; Campbell’s Soup Co. and Seattle Coffee Co.