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Hapag-Lloyd Cruises increases English-speaking guests

Hapag-Lloyd Cruises increases English-speaking guests

Hapag-Lloyd Cruises’ efforts to attract more business from the English-speaking markets for Europa 2 has resulted in achieving a 230% increase in guest numbers in 2014 compared with 2013.

Across the entire fleet, the cruise line increased its international guest share by 52% in the same year.

Since the end of 2012, Hapag-Lloyd Cruises has been focusing heavily on promoting the newest addition to its fleet and expedition ship Hanseatic to the English-speaking markets, including the US, Canada, UK, Belgium, Netherlands, Scandinavia, and Australia.

‘Over the last year we have been working hard to try and attract more English-speaking guests and it is great to see our efforts are now paying off.

Going forward we would like to have onboard an average of approximately 15% English-speaking guests per cruise within the next three years,’ stated ceo Karl J. Pojer.

Michael Steffl, manager international sales of Hapag-Lloyd Cruises says: ‘We have received some very positive feedback from our English-speaking guests, especially with regard to Europa 2. We provide all pre-cruise and on board information in both German and English. All the crew and lecturers are multilingual; and an International Hostess sails on board each cruise, catering solely to the needs of our English-speaking guests.’

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