Across the entire fleet, the cruise line increased its international guest share by 52% in the same year.
Since the end of 2012, Hapag-Lloyd Cruises has been focusing heavily on promoting the newest addition to its fleet and expedition ship Hanseatic to the English-speaking markets, including the US, Canada, UK, Belgium, Netherlands, Scandinavia, and Australia.
‘Over the last year we have been working hard to try and attract more English-speaking guests and it is great to see our efforts are now paying off.
Going forward we would like to have onboard an average of approximately 15% English-speaking guests per cruise within the next three years,’ stated ceo Karl J. Pojer.
Michael Steffl, manager international sales of Hapag-Lloyd Cruises says: ‘We have received some very positive feedback from our English-speaking guests, especially with regard to Europa 2. We provide all pre-cruise and on board information in both German and English. All the crew and lecturers are multilingual; and an International Hostess sails on board each cruise, catering solely to the needs of our English-speaking guests.’