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Hapag-Lloyd Cruises increases number of English-speaking passengers

Hapag-Lloyd Cruises increases number of English-speaking passengers
Hapag-Lloyd Cruises has revealed that its has achieved a fleet-wide increase of 107% English-speaking guests in its fiscal year 2015, compared with the same period in 2014. For the Europa 2 in particular, the international guest share increased by 98% in the same year.

Karl J. Pojer, chief executive officer of Hapag-Lloyd Cruises commented at Seatrade Cruise Global, ‘We have been focusing hard on attracting more English-speaking guests and it is extremely satisfying to see our commitment is now paying off. Back in 2014 we were able then to announce strong passenger growth numbers among our non-German-speaking guests and continue to see successful results for 2015.’
Since 2012, the cruise line has been focusing on promoting Europa 2, and its expedition ship, Hanseatic, to the English-speaking marketplace, which includes the US and Canada, the UK, Belgium, Netherlands, Scandinavia, and Australia.
To create more awareness, Hapag-Lloyd Cruises launched three English-language social media outlets earlier this month, with a strong focus on the ‘visual’ social media channels Instagram and Pinterest.

Within its new English-language social media outreach, Hapag-Lloyd Cruises also launched a Twitter account @HLCruisesInt.