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Hapag-Lloyd taps The Cruise Line Ltd to raise Europa 2 sales in UK

Hapag-Lloyd Cruises
The Cruise Line Ltd. aims to double UK sales for Europa 2
Hapag-Lloyd Cruises appointed The Cruise Line Ltd to operate and manage its UK direct call centre and other marketing functions in the UK. The Hurstpierpoint-based company will answer a dedicated toll-free number as ‘Hapag-Lloyd Cruises UK’ and develop a comprehensive UK marketing plan for Europa 2.

The Cruise Line Ltd said it aims to more than double UK sales for the ship in 2015.

Hapag-Lloyd Cruises’ UK-based sales representative, Mike Flanagan, remains the direct contact for travel agents and operators in the UK and Ireland. The Cruise Line Ltd will work closely with him.

Michael Steffl, Hapag-Lloyd Cruises’ international sales manager, said the line has identified the UK and Ireland as a priority target for growth. Hapag-Lloyd has long concentrated on the German-speaking market but intensified international marketing with Europa 2's inauguration last year.

Jos Dewing, managing director of The Cruise Line Ltd, described sales for Europa 2’s 2014 departures as 'incredible' and said the company intends to double those figures in 2015.

All cruises on board the 516-passenger Europa 2 are operated in both English and German. In its expedition segment, Hapag-Lloyd Cruises also offers a selection of international sailings on board Hanseatic.

The Cruise Line Ltd was established in 1993 and today is a leading independent luxury cruise specialist.