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Hapag-Lloyd's 'Außergewöhnlich' (exceptional) campaign focuses on Europa 2 (pictured) and Europa (Photo: Hapag-Lloyd Kreuzfahrten)

Hapag-Lloyd wraps 'Exceptional' campaign with beverage package offer

A €200 beverage package for select itineraries is part of Hapag-Lloyd Cruises' fifth and final phase of its 'Außergewöhnlich' (exceptional) campaign to strengthen sales of Europa and Europa 2 cruises on the German-speaking market.

The campaign is centred on a B2B website, www.denn-zeit-ist-luxus.com (time is luxury), which contains travel agent sales tools and has just added the results of a trade survey about luxury cruise sales.

The website will continue to be updated after the Außergewöhnlich campaign ends, and will remain focused on Hapag-Lloyd's luxury cruise products and not cover its two expedition ships.

The €200 beverage package applies to select itineraries, for bookings made from Aug. 12 to year's end. When the offer ends, the Außergewöhnlich campaign will also come to a close.

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