The campaign is centred on a B2B website, www.denn-zeit-ist-luxus.com (time is luxury), which contains travel agent sales tools and has just added the results of a trade survey about luxury cruise sales.
The website will continue to be updated after the Außergewöhnlich campaign ends, and will remain focused on Hapag-Lloyd's luxury cruise products and not cover its two expedition ships.
The €200 beverage package applies to select itineraries, for bookings made from Aug. 12 to year's end. When the offer ends, the Außergewöhnlich campaign will also come to a close.
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