He'll be responsible for leading the brand’s overall sales strategies and initiatives, including managing and overseeing group travel, travel professionals and emerging segments. Fenska also will help identify new markets and develop and implement offers and incentives.
He reports to Tara Russell, president of Fathom and global impact lead for Carnival Corp. & plc.
'Ron is a goal-driven leader who has a history of exceeding sales goals and objectives at every stage of his illustrious career, and a proven track record identifying and leveraging like-minded partnerships within the trade and affinity space,' Russell said.
Fenska joins from Intrepid Group, where he served as vp sales and was responsible for increasing direct, group and industry sales in the Americas. Prior to that, he was director of sales for G Adventures, where he oversaw US sales strategies and the development of aggressive growth plans. While he was there, G Adventures grew revenue by more than 30% each year from 2012 through 2014.
Before G Adventures, Fenska was with Collette Vacations for 18 years where he worked his way up to regional sales manager and was responsible for national and international markets. At Collette, he was recognized for his achievements in revenue growth and leadership. He began his career as a sales associate for Eastern Light Getaways in 1990.
'I am eager to help drive Fathom’s growth, and help the brand reach travelers who are searching for meaningful experiences and are looking to make a difference,' Fenska said.
Fathom's first sailing, to the Dominican Republic, is fewer than 100 days away.