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Hot off the press at Seatrade Cruise Global

Just out this week, Seatrade Cruise Review's March issue is the official publication of Seatrade Cruise Global
With a cover story on Genting Hong Kong's new multi-brand strategy featuring insights from chairman and ceo Tan Sri KT Lim, his operating company presidents and a range of industry experts, Seatrade Cruise Review's March issue is hot off the press for this week's Seatrade Cruise Global.

Seatrade Cruise Review is the official publication and Seatrade Cruise News is the official online publication for the leading international exhibition and conference serving the cruise industry, taking place March 14-17 in Fort Lauderdale.

'We are pleased to have one of our biggest magazines to date at this year’s event, packed as usual with the latest information and analysis from around the world,’ said Andrew Williams, group director UBM plc and general manager, Seatrade.

Available at Seatrade's booth FC127, FC128 at Seatrade Cruise Global, Seatrade Cruise Review's new issue also profiles Royal Caribbean Cruises Ltd.'s Chris Allen, vp deployment and itinerary planning, and offers special sections on North America's West Coast, Australasia, Asia, UK and Ireland, German ports and destinations, latest 'Refurb Review,' the newbuild boom and orderbook.

Plus, the magazine includes expert commentary of cruise line advertising campaigns by Dr. Lin Humphrey, assistant professor of marketing at Ithaca College School of Business, and expert analysis of wave season promotions by Adam Snitzer, principal of Peak Revenue Performance.

There are features on gastropubs at sea, the growing US rivers/coastal business, how the Marshall Islands Registry is building its cruise portfolio with some high-profile ships this year, MSC Cruises' planned $200m Ocean Cay MSC Marine Reserve in the Bahamas, a Caribbean news roundup and more.

For more than 30 years, Seatrade Cruise Global has brought together buyers and suppliers for a week of networking, sourcing, innovation and education. Organized by UBM plc, the event is exclusively supported by Cruise Lines International Association and the Florida-Caribbean Cruise Association.

After 27 years in Miami, Seatrade Cruise Global is at the Greater Fort Lauderdale/Broward County Convention Center this week and for the next two years while the Miami Beach Convention Center is renovated.

The March 14-17 event is expected to host more than 800 exhibitors and 11,000 attendees, and is anticipated to generate more than $10m in economic impact for the area.