Based at its head office in Ipswich, UK Martin will take overall responsibility for Fred. Olsen’s UK sales, marketing and public relations teams, reporting to Mike Rodwell, Fred. Olsen’s managing director.
Reporting to her will be Geoff Ridgeon, Fred. Olsen's new Head of Sales, who commences employment with Fred. Olsen Cruise Lines on May 7, 2019, Ben Williams – head of marketing and Rachael Jackson, public relations manager.
Developing the Fred. Olsen brand
Martin will concentrate on enhancing and further developing the Fred. Olsen brand and its relationships with trade partners, ensuring that marketing and PR activity continues to drive sales to travel agents and directly through Fred. Olsen’s own channels.
Her most recent role has been with Bourne Leisure, where she held the position of sales & marketing director at Butlin’s and previously held senior positions at NTL (Virgin Media), and CNN (part of Turner Broadcasting).
Martin replaces Justin Stanton, who will be leaving Fred. Olsen on April 30 after a 13-year career with the cruise line, to pursue a new opportunity within the travel industry.