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JetBlue-CruisingStore partnership harnesses AI for cruise bookings

JetBlue's new partnership with CruisingStore.com deploys artificial intelligence to help travelers customize their vacations and add flights and other offerings, all in one place.

JetBlue said its new cruise booking and planning platform lets customers 'bypass the often-confusing process of finding the right cruise and the traditional model of contacting a travel agent to book.'

'AI is changing how we travel and our goal is to be at the front of the curve,' said Marty St George, EVP commercial and planning, JetBlue. 'We’ve already incorporated artificial intelligence into vacation planning and now our partnership with CruisingStore means customers will quickly be able to find the cruise that’s right for them and book their flights all in one place.'

The ‘intelligence engine’ technology at JetBlue’s site with CruisingStore identifies cruises that meet a customer’s budget, destination preferences and desired activities. Over time, the platform will evolve to further evaluate what matters most to travelers, providing even more customized options.

Officially launching this month in tandem with the JetBlue partnership, CruisingStore aims to innovate the cruise vertical with a more advanced, customer-focused and supplier-friendly cruise shopping experience. The results, it said, are cruise experiences at competitive prices.

The Miami-based CruisingStore is led by co-founders and cruise industry veterans whose combined leadership experience includes more than 30 years of experience at some of the world’s leading travel companies. They include Dwain Wall, CEO; John Henderson, chief technology officer; Tom Grasse, chief marketing officer; and Jill LaBarre, EVP agency operations.

'We have worked hard to create a solution to the many long-standing and intractable execution challenges facing the cruise and airline industries and with CruisingStore.com, we are pleased to have that solution now readily available,' Wall said.

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