At Caesars Auerbach was svp and and regional chief marketing officer, responsible for all revenue and the marketing strategy for the nine Casino Resorts in Caesars' Las Vegas portfolio, including Caesars Palace, Harrah's Las Vegas, Planet Hollywood Resort & Casino and Flamingo Las Vegas Hotel & Casino.
Auerbach's job included responsibility for all digital and traditional media, organic and paid social media, public relations, email and database marketing and developing and executing Caesars' CRM strategy in the region. He also oversaw Caesars' enterprise-wide third party distribution channels, including offline and online travel agencies, international marketing, strategic partnership and mobile product/innovation teams.
Prior to Caesars Auerbach was a partner in the marketing and sales practice of McKinsey & Co., where he served a range of global companies in the financial services, hospitality, airline and telecommunications industries and was a leader of the firm's customer lifecyle management and customer loyalty service lines, as well as its payments practice.
Lindblad's Richard Fontaine will continue as chief marketing officer, and report to Auerbach, who starts May 26 and will be based at the company's New York headquarters.