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London On-Water Boat Show relaunches as London Yacht Show

The London On Water Boat Show has been renamed, rebranded and relaunched as London Yacht Show and will take place on-water at St Katharine Docks May 8-12.

The show draws high-net-worth customers and provides a platform for manufacturers and dealers to showcase their models, on water, in London.

Luxury lifestyle focus

'Since we acquired this event at the end of 2018, we have worked to understand the needs of the event’s exhibitors and have consequently taken the decision that we needed to relaunch this event with a brand new focus on luxury lifestyle yachting and boating, complemented by luxury brands,' said Andrew Williams, president, maritime, Informa Global Exhibitions, includes the Seatrade Cruise portfolio of events.

The yacht show market is not new to the Informa business which has a portfolio of maritime events including the prestigious Monaco Yacht Show in Europe as well as the Fort Lauderdale International Boat Show and the upcoming Miami Yacht Show.

Williams added: 'St Katharine Docks is perfect for such an event and we will continue to work with this iconic setting which is steeped in heritage and truly unique.

British Marine partnership

'In addition, we are delighted that our new partnership with British Marine, the UK’s trade association for the leisure, superyacht and small commercial marine industry and organisers of Southampton Boat Show, is firmly cemented and they support the relaunch of this new event.'

'This alliance will deepen the show’s ties to the UK yachting and boating industry and enable key partners, from yacht builders and brokers to luxury goods manufacturers, to participate in shaping the development and growth of London Yacht Show in the future,' said Lesley Robinson, CEO, British Marine.

VIP Elite and media preview

As part of its relaunch, London Yacht Show will open on the Wednesday for an exclusive VIP Elite function and press afternoon which will give attendees the opportunity to preview the more than 60 yachts and boats on display.

St Katharine Docks will host two floating villages with full-size event marquees including a Platinum Pavilion featuring luxury yachting and lifestyle products and a Monument Marquee with marine ‘toys’ and boating accessories.

The Docks’ Marble Quay will also have parade of super cars, bikes and trailer boats, and VIP ticket-holders can visit a floating champagne bar, in addition to a VIP Lounge and concierge service.

Tickets will be available for visitors to purchase here at the beginning of February.

TAGS: events
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