The proposal was developed by Bruce Krumrine, vp, shore excursions of Holland America Group, and the joint project gives the opportunity to 17 MedCruise port members to directly benefit, be promoted and educated, via a number of initiatives that will reach Holland America Group guests.
Ten initiatives covering welcome videos for cruise guests, local experts port presentation videos, speaker series, exclusive guest experience in every port, new tour programs and framework, partnership port guides and walking maps, port welcome & departure experience, local artist exhibitions and sale of product, cooperative marketing and public relations.
The first phase of the project involved the 17 Medcruise ports and associate partners gathering in Barcelona earlier this month in a Mediterranean-style scene set by Princess Cruises to shoot videos, share experiences and promote their destinations.
The project will continue, involving more MedCruise member ports, going forward.
MedCruise is celebrating its 20th anniversary in 2016 while the 50th anniversary of Princess Cruises' first sailing was last October.