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Miami Beach hotel demand has gone up since Zika warning

Hotel demand in Miami Beach has risen year over year in seven of eight weeks since Zika advisory was issued (Source: STR, via Greater Miami Convention & Visitors Bureau)
The demand for hotel rooms in Miami Beach has increased year over year for seven of the eight weeks since the Zika travel advisory was issued, according to lodging industry research.

The US Centers for Disease Control and Prevention announced Zika's presence in Wynwood, a neighborhood in central Miami, on July 29, and in Miami Beach on Aug. 19.

For the week of Aug. 6, hotel demand went up 3.3% year over year. In subsequent weeks, it increased 2.7%, 2.9%, 9.4%, 4.7% and 2.5% year over year. Demand declined 2.3% the week of Sept. 17, then increased 3.4% year over year the week of Sept. 24.

The CDC has updated its travel advisory for pregnant women to cover just a 4.5-square-mile 'active transmission zone' in Miami Beach. Evidence of Zika transmission in Wynwood was absent on Sept. 19.

Bill Talbert, president and ceo, Greater Miami Convention & Visitors Bureau, released the findings by STR, the lodging industry's leading information data provider, on Sunday as part of his weekly news update.

The latest cruise-related Zika update came Sept. 26 when Carnival Corp. & plc reported third quarter earnings. CEO Arnold Donald said his company has seen no material impact.

'We didn't get any cancellations, or they’re not enough to mention,' Donald told analysts. He added there could be 'a little bit of noise' about the virus but that has been 'overwhelmed' by the 'great demand that exists for Caribbean cruises.'


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