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Million-dollar FCCA campaign touts Caribbean as 'open for business'

Article-Million-dollar FCCA campaign touts Caribbean as 'open for business'

The Florida-Caribbean Cruise Association has committed to a multifaceted million-dollar campaign to get the word out that the majority of Caribbean destinations are operating normally, unhindered by hurricanes Irma and Maria, and ready to welcome visitors.

'The FCCA and our member lines have been working tirelessly toward hurricane relief efforts, and this initiative is also a vital tool to assisting the Caribbean by stimulating the economy,' FCCA president Michele Paige said. 'Many Caribbean destinations fortunately missed any impact from the hurricanes, and most affected destinations worked around the clock to reopen for tourism. We look forward to showcasing those actions and the friendly smiles awaiting visitors.'

The campaign, 'The Caribbean is open for business and ready to welcome YOU with our warm and friendly smiles,' will target multiple media sources with destination footage, traveler testimonials and a map showing that the majority of destinations are open and ready to receive visitors. It is also planned to feature a special event and celebrity support, along with input and backing from destination leaders and travel industry titans.

Plus, the FCCA will work directly with select destination partners to further tailor the message, as well as collaborate with destinations to create and distribute media materials that complement the campaign.

These efforts will also be featured at and enhanced by the upcoming FCCA Cruise Conference & Trade Show, set for Mérida, Mexico, Oct. 23-27.

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