Sherry was speaking at an Australia Pacific Islands Business Council luncheon aboard P&O Cruises Australia’s Pacific Dawn.
She said at 4.2% Australia has the highest market penetration in the world based on population and that 10% market penetration is achievable within five years.
That would amount to 3m Australian cruise ship passeners a year, with more than a million travelling to the South Pacific based on current itineraries.
‘Such a large number of cruise tourists represents a huge economic opportunity for Vanuatu and its tourism sector,’ she said.
She said this underlines the need for local infrastructure investment which could support existing ports and open up new destinations.
Sherry said Carnival Australia will continue to do everything possible to assist Vanuatu, which suffered a devastating cyclone on March 13 when cruise ship visits were cancelled.
However, after a tremendous recovery operation, passengers aboard Pacific Dawn returned to Port Vila on April 8.
Carnival Australia currently employs 120 people from Vanuatu on its three existing ships and its passengers contribute to the P&O Pacific Partnership run in conjunction with Save the Children that has funded the construction of kindergartens and health posts.
More than 250 blankets knitted by P&O passengers as part of the line's Born to Knit programme have so far been donated to Save the Children in Vila.