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MSC Cruises accelerates social media push through new agency partnership

MSC Cruises has joined forces with communications agency We Are Social to develop a global social media strategy.

We Are Social will activate an international team of 450 specialists based in eight international offices, to define and coordinate a creative approach that is consistent with each country’s needs.

The new collaboration will allow MSC to enhance its knowledge of the needs of travellers and potential travellers in different countries and address them.

‘This new partnership with We Are Social marks a ramping-up of our drive to engage with diverse online communities in ways that traditional marketing cannot, ‘ remarked Luca Catzola, MSC Cruises’ chief marketing officer. ‘We will be rolling out exciting new content on all of our platforms,’ added David Arcifa, MSC Cruises’ corporate social media manager.

The cruise line is using a dedicated hashtag #MedWayOfLife, with over 2.4m Facebook fans, five million views on its dedicated YouTube channel, 80,000 Twitter followers and a growing Instagram fanbase.

We Are Social Italia cofounders and managing directors Gabriele Cucinella, Stefano Maggi and Ottavio Nava stated: ‘Brands are understanding the increasing importance of a strategic and creative coordination of social activities. Our collaboration with MSC Cruises represents another step forward in this direction, to allow the evolution of the brand’s social thinking.’

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