The partnership between the two brands will last for three years and includes collective image rights, VIP hospitality, meet & greets with players, LED perimeter advertising during matches, brand activation during international tours, signed merchandise and dedicated marketing opportunities, including digital assets to engage fans and cruise passengers.
Last November, the cruise line announced a similar partnership deal with London-based Premier League football team, Chelsea.
This latest tie up was made in Paris at Parc des Princes, the official home of Paris Saint-Germain.
Gianni Onorato, ceo of MSC Cruises, said: ‘For MSC Cruises, this is a truly exciting opportunity to join forces with the French football giants and a fierce European contender. It is part of MSC Cruises’ strategic focus in France, a key market, to build further positive brand association as well as introduce our distinctive cruise experience to new audiences in France, Europe and across the globe.’
MSC Cruises carries 170 different nationalities
MSC Cruises welcomes over 170 different nationalities on its ships.
Onorato added: ‘The relationship with Paris Saint-Germain demonstrates our ongoing commitment to partner with world-class leaders. MSC Cruises and Paris Saint-Germain both have a culture of excellence, a strong global footprint, and as we seek to access new audiences in an engaging and relevant way, they are the perfect partner to help us.’
Marc Armstrong, chief partnerships officer of Paris Saint-Germain stated: ‘We are delighted to welcome MSC Cruises to the Paris Saint-Germain family. We share core values such as striving for excellence and offering high quality and innovative experiences to our fans and customers.’
65 million fans on social media
The Club is followed by over 65m fans on social media and is especially focused on markets which are key to MSC Cruises, such as Brazil and Asia, he added.
MSC Cruises is preparing to take delivery of MSC Bellissima at Chantiers de l’Atlantique next week and will be named in Southampton in a star-studded ceremony on March 2.
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