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MSC Cruises launches app for 18-25 year olds to create ideas for newbuilds

MSC Cruises launches app for 18-25 year olds to create ideas for newbuilds

MSC Cruises has launched a project that will give eight young adults a chance to see their ideas implemented on new prototype cruise ships that the company is planning in the next seven years.

Open to anyone from 18 to 25 years old, MSC Cruises and social media partner, We Are Social, have developed a project called Inner Island, a purpose-built app comprising animated content and a social platform.

Players will be able to submit their ideas about four key aspects of cruising: destinations, food & beverages, entertainment and sport & wellness.

Each player will be required to express personal preferences and tastes, creating their own virtual inner island. The final outcome will epitomize the player’s vision of the ideal cruise holiday, from the ports of call to the onboard experience.

The most inspired ideas will win an opportunity to bring them to life during a paid six-month internship at MSC Cruises’ premises in France, Germany, Italy and Spain, starting September 2015.

MSC Cruises ceo Gianni Onorato said: ‘Inner Island is about more than bridge building with young people. We are very aware of the serious hurdles young people in Europe face today in starting a career, and we want to open the door to new talent that might otherwise be overlooked.’

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