Under the partnership, MSC Cruises will display the Expo Milano 2015 logo on the hull of MSC Fantasia, which will sail in the Med throughout 2015.
MSC Cruises will also be an official vendor, so that guests can buy Expo tickets on board and attend the event by joining special shore excursions when calling at Genoa and La Spezia. Between May and October MSC Cruises will bring nearly 600,000 cruise passengers through these two ports.
This collaboration between MSC Cruises and Expo Milano 2015 will formally kick off at the Borsa Italiana del Turismo 2015 (BIT) tourism trade show.
This year’s Expo, in Milan from May 1 to October 31, explores the issue of sustainability in food, under the slogan “Feeding the Planet, Energy for Life”.