The sale, through July 17, has agent incentives—a flat-screen television give-away—plus a promotion for travelers that includes up to $600 shipboard credit, a free beverage package, dinner for two in a specialty restaurant and a 'kids sail free' offer.
Scheduled to visit major call centers are Rick Sasso, president of MSC Cruises USA; Ken Muskat, evp sales, public relations and guest services; and Bonnie Levengood, svp marketing.
The goal is to get agents excited about the sale and the opportunity for agents at each center to win a 50-inch flat-screen TV. Plus, the MSC executives will meet with top management at the call centers for their feedback.
Meanwhile, the 19-city road show will provide training in MSC Book and information on earning commission of up to 20%. Agents are asked to bring a laptop, tablet or mobile device to participate in the booking engine demonstrations.
'We’ve received extremely positive feedback from travel agents and guests this past year on MSC Cruises’ offerings and we have a significant amount of extremely positive news, including the launch of MSC Book, to share with the trade community,' Muskat said.
To stress the educational element of the road show, MSC has scheduled several of the events at universities such as Hofstra, Rutgers and John Hopkins.
Travel agents working toward their ACC or MCC certification with Cruise Lines International Association can earn two CLIA credits for attending.
The road show begins in Houston July 7 and wraps in Miami on Sept. 24.