The commercial ends by urging viewers to 'Call your certified travel agent now. They have the cruise expertise to find your perfect vacation.' Amalia Gurdian of Worldwide Travel & Cruises in Miami is shown meeting with a couple. Later in the week MSC Cruises will air a commercial featuring a different agent, Stephen Solos from Frosch of Pompano Beach (Florida).
The ads are part of MSC Cruises USA's 'In the Summertime' campaign, with lively and lush images of activities and experiences on board. Also, the commercial touts a program that matches existing cruise and hotel loyalty rewards levels so travelers can get VIP benefits with their first MSC sailing.
The commercial will also run on Fox, CNN and CNBC in the coming weeks.
Ads featuring travel partners cap MSC Cruises USA's 'Share the Love' month that has awarded a prize each day in February to agents who make a booking on any MSC ship.
The prizes and winners are here.
'While we work hard year-round to show our travel agent partners that we greatly appreciate their efforts and support as MSC Cruises grows in North America, "Share the Love" month allowed us to do something truly memorable and fun for our partners,' said Ken Muskat, evp sales, public relations and guest services for MSC Cruises USA. 'We’ve received extremely positive feedback from travel agents to date and our partners can expect to continue to see out of the box and creative campaigns from us in the future.'