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NCL, Royal veteran to focus on MSC Cruises USA's key OTA partners

Brandon Townsley - will help develop strategic partnerships and marketing initiatives
MSC Cruises USA hired a seasoned cruise line professional to direct online and strategic accounts. Brandon Townsley will develop strategic partnerships and marketing initiatives with the nation's largest online travel agencies.

'With a strong tourism and travel background and leadership experience across multiple areas, Brandon will play a vital role in helping MSC continue to elevate brand visibility and deliver on our ongoing "Serving You" commitment to travel agents,' said Ken Muskat, evp sales, public relations & guest services, MSC Cruises USA.

This comes as the line expands in the North American market and around the world.

Townsley has more than 20 years of experience in the cruise and travel industry. After beginning his career with Royal Caribbean in 1996, he has spent the last several years at Norwegian Cruise Line holding leadership roles in the areas of revenue management, sales planning and analysis, field sales, charters, meetings and incentives and international sales.