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New branding for P&O Cruises Australia

‘Like No Place on Earth’ is how P&O Cruises Australia will promote its fleet which will grow to five ships in November next year with the addition of Holland America Line’s Ryndam and Statendam to be renamed Pacific Eden and Pacific Aria.

Snr vp Tammy Marshall said the heavenly, otherworldly theme captures the essence of sea holidays where passengers are whisked away to another world.

Marshall said company research shows consumers want to know there will be plenty of choice on their holiday.

‘We think this new direction achieves that,’ she said. ‘It is sophisticated, a little sassy and conjures feelings of escape, freedom and space with an element of luxury.’

She said while the latest cruise industry statistics show Australians and New Zealanders are leading the world in terms of cruise passenger growth, there are still many people who haven’t cruised.

‘With this fresh, contemporary repositioning, we’re looking to remind our existing loyal customers how wonderful a holiday at sea is, whilst also attracting new cruise guests,’ she said.

‘The wealth of choice on a P&O Cruises’ holiday means you can experience modern cuisine, exciting entertainment and unparalleled destinations -- it really is like no place on earth.’