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New Celebrity campaign urges cruisers to unplug, relax

New Celebrity campaign urges cruisers to unplug, relax

Celebrity Cruises partnered with digital trailblazer Randi Zuckerberg as part of a year-long campaign to ‘Take Care of YourSelfie.' A program curated by Zuckerberg encourages cruisers to find a tech-life balance while on vacation.

The program starts with a new lineup of spa treatments and services available at Canyon Ranch SpaClub on board Celebrity ships beginning in February.

Zuckerberg, editor-in-chief of Dot Complicated, a website that navigates the ever-evolving universe of technology and social media, said he teamed with Celebrity to inspire vacationers to take a break from their daily dose of technology and recharge.

'The digital revolution has changed and enriched every facet of our lives, and now more than ever, it is essential for us to find a healthy tech-life balance,' Zuckerberg said.

Celebrity president and ceo Lisa Lutoff-Perlo called herself 'a perfect candidate for this program,' adding: 'Like so many of our guests, I live a connected, always-on life, with a great reliance on technology. Randi's fresh approach helps bring balance back into our lives, and is another way to make sure our guests enjoy a relaxing, restorative vacation.'

The new spa treatments kicking off the program include 'fACEial Time (Environ Ultimate Vitamin Therapy),' described as 'designed to effectively treat a wide range of skin care needs related to staring at computer and tablet screens.' The facial is said to provide 'intense penetration of active ingredients including skin-nourishing antioxidants, peptides and vitamins A, C and E—for visible results.'

Other treatments are 'InstaGlow (Detoxifying Ritual with Signature Add-On),' a 100-minute ritual with a signature add-on that 'creates an intense, therapeutic transformation.' According to the description, 'The Red Flower cleansing body scrub includes coffee, olive stones and fresh lemons as well as rich rhassoul clay to draw out impurities.'

Further treatments are 'Get wrAPPed' (seaweed peat wrap), 'Texticure' (a manicure with warm paraffin skin treatmment) and 'Control ALT Delight' (a yoga experience with T-Spheres).

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