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New Oceania Cruises ads highlight personal destination experiences

Real experiences available to any Oceania Cruises traveler - a day in Cinque Terre, for example
'Hunt for truffles. Cook with the chef. Break for cocktails. Devour black truffle risotto. Save recipe.'

That's the text in one of the new 'day in the life of an Oceania Cruises guest' advertisements, part of a campaign that breaks today in print and direct mail.

It refers to Koper, Slovenia. Another ad highlights a day in Cinque Terre, Italy: 'Mangia! My new Italian famiglia. Broken Italian exchanges. Limoncello on the terrace. After-dinner opera.' Still another describes interacting with a Buddhist monk at a monastery in Yangon, Burma.

The campaign showcases how travelers can tailor their cruise according to their interests, desires and passions. Each ad uses artful imagery from the perspective of an Oceania Cruises passenger as they complete a list of travel experiences in an alluring port.

The campaign underscores Oceania's tag line, 'Your World. Your Way.'

'We’re sharing a day in the life of our guests, showcasing actual experiences they encounter while exploring the incredible destinations we visit,' said James Rodriguez, svp sales and marketing for Oceania Cruises. 'Vacations are personal. Each guest brings their unique perspective and experience to the places we travel. With this campaign, we are celebrating Oceania Cruises’ ability to deliver a truly personalized travel experience based on the individual interests of our guests.'

According to Rodriguez, the images in each ad depict real experiences available to any traveler.

'Today—The Experience'—created by Oceania's in-house marketing team—leverages visually compelling photography and stresses the brand's three pillars: cuisine—which the line touts as the finest at sea, destination immersion and intimate, luxurious ships.

The print ad campaign will launch with one- or two-page spreads in publications including Travel + Leisure, Condé Nast Traveller, Wine Spectator, Departures, Bon Appétit and Food & Wine.