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New social impact line Fathom sets out to 'change the world'

Tara Russell toasts the Fathom team aboard Adonia (Photo: Anne Kalosh)
Fathom, the new social impact brand, is underway. 'We are pioneering something the world has never seen,' said Tara Russell, Fathom president and Carnival Corp. global impact lead, during an emotional sail-away party aboard Adonia Sunday evening.

'We are on a hell-bent mission to unleash the super power in all of you,' Russell told passengers, media, travel agents, influencers and her Fathom team members as Adonia cast off from PortMiami for its inaugural voyage to Amber Cove in the Dominican Republic.

There, they'll spend several days participating in Dominican-led volunteer activities, from reforestation to helping schoolchidren practice their English skills.

For his part, Carnival Corp. & plc ceo Arnold Donald said Fathom is 'out to change the world,' and he credited Russell for helping the company implement human capital to do good.