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Norwegian taps BBDO, OMD for advertising, media buys

Norwegian taps BBDO, OMD for advertising, media buys
Norwegian Cruise Line selected BBDO, Atlanta and OMD, Midwest as its new agencies for creative and media planning/buying respectively, AdWeek reports.

The Omnicom Group agencies were chosen following a review that AdWeek said began with 14 agencies.

The Martin Agency, responsible for the 'Cruise Like a Norwegian' campaign launched in 2011 when the Richmond, Virginia-based shop won the account, did not opt to participate in the review.

AdWeek cited Norwegian's Meg Lee, identifying her as chief marketing officer. As earlier reported here, Lee took on the interim CMO role following the departure of svp Maria Miller in March.

 

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