'We want to spread the love of cruising during [October's] National Plan A Cruise Month through incredible offers and deals as well as fantastic chances to win cruise vacations,' she added.
The multi-dimensional campaign includes #CruiseSmile, a sweepstakes that offers the chance to win a cruise each day in October.
For National Plan A Cruise Month, CLIA is touting the ease of exploring destinations like Asia, Europe, the South Pacific, Caribbean 'and even Cuba,' along with on-board experiences like specialty restaurants featuring celebrity chefs and innovative menus.
Ship activities also please a variety of styles, CLIA said, and range from cooking classes with professional culinary staff and a planetarium to chocolate spa treatments and a 4-D theater with motion ride experiences.
CLIA endorsed travel agents as 'the most popular and best way to book a cruise as well as take advantage of cruise deals and promotions.'
During National Plan A Cruise Month, lines have announced offers as high as a $1,500 discount per couple on a popular river cruise to free upgrades, on-board spending money and beverage packages valued at $1,400.
Travelers can find a CLIA-certified cruise specialist at cruising.org/cruise-vacationer/plan-a-cruise/clia-agent-finder.
Through #CruiseSmile, there's a chance to win one of 31 cruise vacations from 23 lines, to be awarded each day of October.
Anyone can enter each day of the sweepstakes by submitting a photo featuring a ‘cruise smile’ at CruiseSmile.org, or posting their ‘cruise smile’ on Twitter or Instagram using #CruiseSmile and #Sweepstakes.
Participants will have the opportunity to share their posts for more chances to win.
Prizes include a seven-night luxury voyage to Tahiti and the Society Islands in the South Pacific, an eight-day European river cruise on the Seine from Paris, a family-friendly three-night Bahamas voyage and a 14-day Far East discovery cruise visiting ports throughout Southeast Asia.
Contest entries do not roll over and entrants must upload a new photo each day to be eligible for each day’s prize. Entrants must be at least 13 years old. (If a minor is selected, a guardian age 21 or over must accept the prize on their behalf.)
Winners will be selected at random each day in October.