Seatrade Cruise News is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Odell appoints pr company for NCLH in Australasia

Odell appoints pr company for NCLH in Australasia

Steve Odell, who officially opened a dedicated office for Norwegian Cruise Line Holdings in Sydney on October 1, has announced the appointment of public relations and communications agency Anne Wild & Associates.

AWA will implement an integrated public relations campaign for the company’s three distinct brands -- Norwegian Cruise Lines, Oceania Cruises and Regent Seven Seas Cruises -- in Australia and New Zealand.

Its brief is to cover trade and consumer press, run a familiarisation programme and a series of signature events and partnerships.

Established in 1998, Sydney-based AWA is the Australian and New Zealand member of the Travel Lifestyle Network -- a global alliance of owner-managed marketing and communications agencies serving clients from tourism and lifestyle industries whose chairman is based in Germany.

‘We are delighted to be working with AWA to drive sales and heighten awareness of our market-leading brands across the region,’ Odell said.

‘We were incredibly impressed with AWA’s competitive pitch and we can’t wait to work together to build our presence in the Australian and New Zealand markets.’

Managing director of AWA Anne Wild said:  'We are thrilled to represent NCLH and to introduce greater numbers of local travellers to one of the world’s leading cruise line operators.’

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish