IMO Secretary-General Kitack Lim asked people everywhere to show their appreciation for the seafarers who 'quietly, mostly unnoticed, keep the wheels of the world in motion.'
As in previous years, the campaign is centred on social media, with the platform 'At Sea for All' (#AtSeaForAll). It emphasizes that seafarers serve for all of us, IMO said, adding that, like shipping itself, seafarers are indispensable to the world.
Seafarers and others are invited to share their photos depicting a life at sea on IMO’s online photo wall. And this year IMO added Instagram to the campaign tools, providing another opportunity to post and share images that capture the importance of seafarers.
IMO also created videos available to watch and share on the its YouTube channel. In addition to Secretary-General Lim’s message, there is a series of short interviews about a day in a seafarer’s life, and a poignant animation depicting the many everyday items 'seafarers brought me' which are so easily taken for granted.