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Phoenix Reisen aims for younger market with new vessel Asara

(Photo: Phoenix Reisen)
Asara at Cologne on her christening day
Phoenix Reisen introduced the 135-meter Asara following its christening in Cologne last Friday. Asara is due to be deployed on various itineraries along the Rhine, Main and Danube this year.

In 2018, Phoenix will inaugurate another 190-passenger river vessel, Alena.

Asara was delivered by the Vahali Group, with its hull constructed in Serbia and the outfitting completed in the Netherlands. The ship is 11.4 meters wide and has a draft of 1.6 meters. It is registered in Malta.

Asara's design and bright, open on-board arrangement aim to attract new and younger passengers to river cruising. Cabin sizes range up to 17 square meters.

Asara's name is a tribute to godmother Sarah Krumpen, wife of Phoenix Reisen md Benjamin Krumpen. It combines the characteristic 'A' as the first letter of all Phoenix ship names with part of her first name.

Both Asara and next year's Alena will be managed by Rivertech, with the catering supplied by Sea Chefs.

Phoenix Reisen's river fleet numbers more than 40 vessels.