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P&O Australia highlights the long value chain of cruising

P&O Australia highlights the long value chain of cruising

P&O Cruises Australia served one million espresso coffees to coffee-loving Australians and New Zealanders across its current three-ship fleet in 2014.

Good coffee is a prerequisite for many Australasian cruise ship passengers and Australian megastar Hugh Jackman is quoted as saying:  ‘The smell of fresh-made coffee is one of the greatest inventions.’

Carnival Cruise Line's vp Australasia Jennifer Vandekreeke installed new coffee machines in Carnival Spirit as part of its 'Aussification' and staff underwent barista courses to make sure there is nothing flat about the morning flat white.

The coffee statistic is one on an impressive list compiled by corporate executive chef Uwe Stiefel of foodstuffs the company bought in a year of ship turnarounds.

Last year P&O Cruises Australia ordered 420,000kg of flour, 120,000kg of sugar, 1.7 million kg of fresh vegetables, 1.2 million kg of fresh fruit, 16,000kg of jams and marmalades, 200,000 litres of New Zealand ice cream, 80,000kg of cheese, 800,000 individual yoghurts, 500,000 litres of milk, 380,000kg of fish and seafood, 500,000kg of beef, 40,000kg of Tasmanian salmon and 600,000kg of poultry.

The company said the  figures highlight the long value chain of cruising and show primary producers are among the many that benefit from cruising and its growth.

A CLIA commissioned study showed that in 2013 the cruise industry generated more than A$3.2bn in total economic activity in Australia. With the industry’s continued double digit annual growth that figure is likely to top A$3.8bn this year.

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