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Princess Cruises Australasia uses real passengers in online advertising campaign

Princess Cruises Australasia uses real passengers in online advertising campaign
Princess Cruises marketing manager Australia and New Zealand, Nick Ferguson, unveiled an online advertising campaign that uses real passengers.

Ferguson said the videos are an extension of the company’s Come Back New campaign that was launched in March 2014 and showcase the emotions of real passengers and the reasons for their cruise.

‘We wanted our past and future guests to see the real-life, positive impact that our cruisers experience during a holiday with us so they can be inspired to take their own transformative journey with Princess Cruises,’ he said.

‘The best way to highlight this was by sharing stories that show how real travellers transformed while cruising on one of our ships.’

One video tells the story of two lifelong friends from Wagga Wagga who cruised to New Zealand in Sun Princess to rekindle memories of their backpacking days.

Another video follows the Ryan family -- father Jeff, mother Bente and children Lisa and Tom -- who cruised to Bali in Diamond Princess to celebrate Jeff’s 50th birthday.

The series, launched today, will be progressively rolled out across social media and digital platforms until March 31.

Princess Cruises has three resident ships in Australia -- Sun Princess, Dawn Princess and Sea Princess -- with Diamond Princess again operating extended programmes in the 2014-15 and 2015-16 wave seasons. Pacific Princess and Ocean Princess are visiting in the current 2014-15 season and Golden Princess will be homeported in Melbourne for five months when she arrives in Australia for the first time in October.