Seatrade Cruise News is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Princess gift cards to be sold at supermarkets across the US

Princess Cruises partnered with Blackhawk Network, a financial technology company specializing in stored value products, to make cruise gift cards available in more than 3,500 Kroger, Harris Teeter and Giant Eagle locations nationwide.

Cards can be used to buy cruises or on-board purchases

Available in denominations between $50 and $500, the cards can be used to purchase cruises or on-board products and services. The Princess Cruises gift cards will be activated upon payment and checkout at the stores.

'We have opened up the opportunity for more consumers to have access to gift cards which are redeemable on our more than 700 cruises and can be used on board towards spa treatments, shore excursions, specialty dining, beverage packages, Internet and photo packages and even retail, such as Effy Jewelry,' said Anil Mansukhani, VP on-board revenue & business development for Princess.

'Travel and experiences are top of mind with today’s consumers, and a popular option this holiday season. Now consumers have a new premium cruise option with Princess Cruises,' said Alex Barseghian, group VP retail sales at Blackhawk Network.

Holiday e-gift cards in new designs

Princess also released its annual holiday e-gift cards, which can be purchased at This year more than five new original designs are available, including cards with Christmas and Hanukkah-specific themes, Princess-branded options including Stanley the bear, and Happy Holidays greeting in the languages of some of the destinations where the line sails.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.