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Princess road show reached more than 6,000 agents

Princess president Jan Swartz, center, with ProTravel's Lyndee Campbell, left, and Rebecca Hunt, right, at the Come Back New Tour grand finale event
More than 6,000 travel partners participated in Princess Cruises' recently concluded road show that highlighted 'Come Back New' campaign product innovations and fresh on-board experiences and partnerships. Ninety events were held.

Following the presentation of the line’s new initiatives, a grand prize drawing awarded three partners all-inclusive cruises for two valued at more than $5,300 each.

'Our goal is to demonstrate our commitment to providing guests the best possible cruise vacation experience, resulting in transformative moments designed to inspire them to discover the world,' Princess president Jan Swartz said. 'We are grateful to all of our retail partners for the important role they play in our success, and are proud to share our newest innovations with them through the Come Back New Tour.'

Via a multimedia presentation agents learned about innovations including the line’s exclusive partnerships with award-winning chef Curtis Stone; a new show, 'Magic to Do,' created by Broadway legend Stephen Schwartz; Chocolate Journeys with master chocolatier Norman Love; and television's popular international singing competition brought to the high seas, 'The Voice of the Ocean.'

Attendees were also treated to a guest appearance by actress Jill Whelan, co-star of 'The Love Boat' television series, who was named Princess Cruises' 'Celebrations Ambassador' earlier this year.

John Chernesky, vp North America sales, said it's Princess's goal to become the No. 1 rated cruise line by retail partners and the road show is 'just one of the many ways we strive to support the trade.'