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Public relations dynamo Vanessa Picariello has left Norwegian

Vanessa Picariello headed global public relations for the soon-to-be 16-ship line
Vanessa Picariello, who orchestrated the inaugurals for Norwegian Cruise Line's latest ships as well as product and destination launches and was the company's face and voice to the media, has left after five eventful years.

She headed global public relations for the soon-to-be 16-ship line.

In the past year alone, Picariello's activities included various events and reveals for Norwegian Bliss, entering service this spring; Norwegian Joy's inaugural in China; the start of Cuba service; the introductions of a major new destination, Harvest Caye in Belize, and an extensive upgrade to Great Stirrup Cay; plus the communications on hurricane matters and relief efforts.

All the while, Picariello managed North American media relations and was known for her responsiveness. Unusual for such a big brand, Norwegian has no public relations agency of record and handles all media relations efforts in-house. Crisis communications and providing strategic communications counsel for Norwegian's executive team were among her other duties.

Most recently Picariello had been finalizing plans for the introduction of Norwegian Bliss and its May inaugural in Seattle, which follows Norwegian Joy's splashy Shanghai inaugural last June. She also planned and executed Norwegian Escape's inaugural in 2014 and was involved in the inaugurals of Norwegian Getaway and Norwegian Breakaway.

Picariello started at Norwegian in 2012 as pubilic relations and events manager and was promoted to director of public relations in July 2014. Since March 2015, she headed global PR.

There was no immediate word of a successor.