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Regent Seven Seas taps McDonald's veteran for PR role

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Joe Chabus will provide strategic and tactical leadership in all aspects of communications and public relations
Regent Seven Seas Cruises hired Joe Chabus, a veteran of McDonald's Corp., as director of public relations.

At McDonald’s Chabus led brand reputation efforts for about 7,000 restaurants in the eastern US, focusing on publicity and reputation campaigns. Prior to that, he held several senior communication positions with Darden Restaurants and Universal Orlando Resort.

Chabus reports to Megan Hernandez, SVP and chief marketing officer, and will provide strategic and tactical leadership in all aspects of communications and public relations.

Data-driven, entrepreneurial storytelling

'As the company grows its fleet of the world’s most luxurious all-suite, all-balcony cruise ships, we will use data-driven, entrepreneurial storytelling to connect with consumers nationally and in local markets to grow brand awareness and reputation,' Chabus said. 'Our storytelling will also spotlight the remarkable crew who delight Regent Seven Seas Cruises guests daily with impeccable experiences.'

Chabus fills the role that was held, until March, by Harry Liu, who was senior director of corporate communications.