MSC Voyagers Club replaces the former loyalty program, MSC Club.
Members get a 5% discount on their next cruise and those who book a cruise from a designated a 'Voyages Selection' get an additional 15% off.
With a confirmed booking, travelers can now join a 'Welcome Level' before taking their first cruise. Other levels of the five-tiered membership are Classic, Silver, Gold and Black.
When Silver, Gold and Black tier members book a cruise from the Voyages Selection, they'll also receive a $50 on-board credit per person.
MSC Voyagers Club members are invited to a welcome back cocktail party, receive a fresh fruit basket in their stateroom and discounts for shipboard purchases like Internet packages, spa treatments, logo shop items, in-stateroom movies, photos and the minibar.
Top tier (Black) members get extras like priority boarding and, at tender ports, priority disembarkation, plus late stateroom check-out, a private Black Card party, spumante with chocolate-dipped fruit in their stateroom, higher on-board discounts, a free one-hour thermal area session in MSC Aurea Spa and dining in a specialty restaurant at no charge.
What's more, in several countries including the US, travelers with a rewards card from another land or sea program can join the MSC Voyages Club and automatically receive similar or higher status. They'll get the 5% cruise savings and additional discounts associated with Voyages Selection, too.