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RINA rebrands to reflect greater digital focus

RINA chairman and ceo Ugo Salerno unveils new logo
Italian-based certification, testing, inspection and consultancy body RINA has unveiled a new corporate brand identity which it says better reflects its newfound focus on digitalisation – both in in-house processes and in external services applying the benefits of technologies such as big data and artificial intelligence.

A new cloud-based platform called Cube has been introduced for the strategic application of data. Created by a dedicated team of 50 people, the platform is intended to be an easy-to-use tool to guide clients through the process of predictive asset management, allowing them to extract maximum value from existing available data.

'The volume of available data is growing exponentially', said RINA chairman and ceo Ugo Salerno. 'It is forecast that, by 2020, 75% of companies will be fully digitalised, but only those companies able to process this data intelligently will remain competitive. RINA now has the capability to bring technical, process, and business skills together within a digital environment.'

Cube has been designed to operate in all the sectors in which RINA is active, including certification services for small and medium-sized enterprises, In addition, RINA is developing a fully digitalised certification system that automatically guides the user through the online process, culminating in the issuance of a certificate, with a Cyber Essentials course relating to cyber security an important component.

Besides unveiling its new logo – incorporating two arrows pointing forward and back to signify the future and past – RINA has emerged on an internal reorganisation to concentrate on those business sector felt to have the highest potential: renewable energy, materials and certification. Going forward the company will operate in five sectors: energy, shipping, certification, transport and infrastructure, industry, Salerno announced.