‘This is the life’ is the theme of the multimillion-pound campaign which aims to inspire seasoned cruisers and new to cruise.
The campaign uses classic British understatement and a familiar British narrative genre to show defining, memorable moments on a P&O Cruises holiday through the eyes of Brydon.
Through witty observation, Brydon walks viewers through the full dimension of the experience focusing on the British-ness of the holiday, the choice of dining and entertainment, attentive service, destinations and the rhythm and pace of a holiday at sea.
The tone of the campaign is simple and down-to-earth.
Developed with creative agency Founded, the campaign will run throughout 2015 with different versions promoting a variety of holidays and destinations to over 13m adults.
Acclaimed director Steve Reeves was commissioned for the commercial. His portfolio includes work with celebrities such as Billy Connolly, Russell Brand and Chris Evans.