Seatrade Cruise News is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

8a0a594f95d657b2fcb2449d5d280c8d_XL
Sovereign - one of Pullmantur's five ships

Royal Caribbean appoints S. America travel business veteran to head Pullmantur

Royal Caribbean Cruises Ltd. appointed a veteran of South America's airline industry as Pullmantur's new president and ceo. Jorge Vilches will be responsible for the strategic direction and leadership of the brand and will report directly to Royal Caribbean chairman and ceo Richard Fain.

Vilches has spent the past 10 years in the travel industry, holding various positions with the LATAM Group, a leader in the airline industry in South America. Most recently, he served as ceo of LATAM's long-haul business unit, the group's biggest division in capacity and revenue.

Previous management positions at LATAM include ceo of LAN Peru, the main carrier in that South American country, and ceo at LAN Express, LAN's domestic operation in Chile.

Vilches was born in Spain and has lived in a number of Latin American countries, most recently, Brazil.

'Jorge has a proven track record of success in the travel industry, and extensive knowledge of the market,' Fain said, adding that Pullmantur plays an important role in Royal Caribbean's long-term strategy, particularly as the brand's reach expands into Latin America.

Pullmantur's five-ship fleet has capacity for more than 12,000 passengers. Since 2013, it has promoted a strategic growth plan in the Latin American cruise market, where more than 60% of its business is sourced.

The Madrid-based company has been setting up a Latin America headquarters in Panama.

It was announced earlier this year that ceo Gonzalo Chico Barbier would be stepping down in June.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish