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Royal Caribbean sales veteran joins Cruise Planners as vp

Theresa Scalzitti - known as an advocate for travel professionals
Theresa Scalzitti, who has spent more than 20 years with Royal Caribbean International, is joining Cruise Planners, the home-based travel agent giant, as vp sales and marketing. She starts Feb. 29.

Scalzitti will manage the strategic direction of the marketing, sales and business development teams, among other leadership strategies.

She is known as an advocate for travel professionals and a strategic and results-oriented thinker who is focused on delivering revenue results. At Royal Caribbean she most recently served as national account sales and marketing senior manager and consistently met or exceeded annual revenue goals for the past 11 years for her account portfolio.

Scalzitti was instrumental in Cruise Planners' sales growth with Royal Caribbean and was awarded National Account Sales Manager of the Year for 2015 and President’s Challenge Award winner for two consecutive years. Cruise Planners recently earned Royal Caribbean's Chairman’s Award based on a track record of success and mutually-beneficial innovation and partnership.

'Theresa knows our business model, understands the travel and cruise market and already comes with Cruisitude,' said Vicky Garcia, chief operating officer and co-owner of Cruise Planners. 'We know she could have gone anywhere, and we are happy she chose Cruise Planners and will join our amazing leadership team at home office to support our hard-working travel agent network.'

One of Scalzitti's innovative programs was the 'Come Sail Away With Me' marketing and sales campaign for Cruise Planners travel advisers. This program encourages bookings, strengthens the client and travel agent relationship and adds value to each cruise booking.

'Theresa was a valuable member of the Royal Caribbean team,' said Vicki Freed, svp sales and trade support and service at Royal Caribbean International. 'We wish her the best as she embarks on a new chapter in her career with Cruise Planners.'