'We are impressed by their strategic and creative thinking, which matches the energy and innovative imagination of our brand,' RCI president and ceo Michael Bayley said.
The award-winning agency, named to Ad Age’s Agency A-List in three of the past five years and also a Creativity Innovator of the Year in 2014, is part of the Interpublic Group of agencies.
'Royal Caribbean has an amazing fleet of innovative ships and a commitment to delivering unforgettable adventures to travelers,' said Alex Leikikh, ceo of Mullen Lowe Group. 'We’re excited to help Royal Caribbean firmly differentiate their brand, increase guest loyalty and inspire first-time cruisers to discover the transformative effect of a Royal Caribbean experience.'
JWT had the Royal Caribbean account for eight years.