Seatrade Cruise News is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Royal Caribbean selects new creative agency

Royal Caribbean selects new creative agency

Royal Caribbean International retained Mullen Lowe of Boston to lead its creative efforts following what the cruise line called 'an extensive review process.'

'We are impressed by their strategic and creative thinking, which matches the energy and innovative imagination of our brand,' RCI president and ceo Michael Bayley said.

The award-winning agency, named to Ad Age’s Agency A-List in three of the past five years and also a Creativity Innovator of the Year in 2014, is part of the Interpublic Group of agencies.

'Royal Caribbean has an amazing fleet of innovative ships and a commitment to delivering unforgettable adventures to travelers,' said Alex Leikikh, ceo of Mullen Lowe Group. 'We’re excited to help Royal Caribbean firmly differentiate their brand, increase guest loyalty and inspire first-time cruisers to discover the transformative effect of a Royal Caribbean experience.'

JWT had the Royal Caribbean account for eight years.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish