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Samsung to supply digital solutions and devices across MSC Cruises' next-generation ships

Samsung supplying devices from in-cabin TVs to specialized equipment in the ships’ medical centres
MSC Cruises has entered into a strategic partnership with Samsung which sees the global technology company fully equipping all of MSC Cruises' next-generation ships – from in-cabin TVs and public screens to specialized equipment in the medical centres.

Starting with MSC Meraviglia and MSC Seaside, which will come into service in June and December 2017, respectively, Samsung will supply all seven MSC Cruises’ Meraviglia and Seaside generation newbuilds with digital solutions and devices, including among others: Visual displays: in-cabin flat screen HDTV’s, public screens and displays, ad hoc digital signage solutions like augmented reality mirrors plus smartphones, tablets and accessories for virtual reality and 360° digital experience as well as onboard medical equipment and printing solutions in support of business needs.

MSC Cruises ceo Gianni Onorato commented: 'Samsung is the master of technology, and at MSC Cruises we have consistently shown our commitment to both cutting edge innovation and working with best-in-class partners that can support and further enhance the on-board experiences we offer our guests.'

He added: 'As well as being revolutionary in concept, design and marine architecture, the Meraviglia and Seaside generation ships mark a leap forward in terms of cruise ship technology. Equipped throughout with Samsung’s latest-technology products and solutions, they will make available to our guests the best of the next generation in smart ships at sea.'

Samsung Italia president Carlo Barlocco said: 'Samsung has always been committed in providing its technology to improve the quality of people's lives and to support the competitiveness of companies. The partnership with MSC Cruises is an example of how our advanced solutions are able to enhance the passenger experience: not only monitors and tablets to access information and  infotainment contents on board but also advanced medical equipment to support first aid in case of emergencies.'

The new agreement was signed today in Milan, Italy, at a media event held at Samsung’s local headquarters, the Samsung District.