Seatrade Cruise News is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Seabourn joins UNESCO in new alliance for world heritage sites

Seabourn joins UNESCO in new alliance for world heritage sites
Seabourn has signed an agreement with the United Nations Educational, Scientific and Cultural Organization (UNESCO) in a partnership to help protect World Heritage.

The partnership has been created to encourage wider support and understanding in the travel industry and among travellers for UNESCO’s mission of identifying, safeguarding and promoting unique cultural and natural features around the world deemed to possess universal value for all humankind.  Seabourn has committed to raising $1m for UNESCO as part of this multi-year agreement.
As part of the alliance,  speakers with special knowledge about World Heritage will sail on Seabourn’s ships as a part of the line’s Seabourn Conversations enrichment and entertainment programme. In addition, Seabourn’s optional excursions that include UNESCO World Heritage Sites will now include a donation to UNESCO’s World Heritage Fund.  Seabourn will also create special World Heritage Discovery Tours at a number of ports worldwide, with exclusive enhanced content on World Heritage.
Seabourn president Richard D. Meadows commented: 'Seabourn is proud to be partnering with UNESCO to promote and support sustainable tourism. Through this partnership we are committed to providing our guests with a deeper appreciation and understanding of the many World Heritage sites that we visit around the globe and the important work that UNESCO is doing.'
Irina Bokova, director-general of UNESCO commented: 'With this partnership UNESCO and Seabourn truly demonstrate our shared commitment to safeguarding World Heritage by promoting sustainable tourism at these iconic destinations. The partnership enables us to reach the travelling public with our conservation message which is universal in scope and so important to the dialogue and mutual understanding that is needed to nurture a culture of peace.' Seabourn currently includes visits to over 150 designated UNESCO World Heritage Sites in its itineraries.