Reporting to Bill Jordan, svp sales and marketing, she is responsible for day-to-day management, implementation and enhancement of the shopping programs.
McCullough previously served as a top-performing shopping presenter for PPI Group including working aboard Norwegian Cruise Line, Holland America Line, Disney Cruise Line and Carnival Cruise Lines ships in Alaska, the Mexican Riviera, and the eastern and western Caribbean. Most recently, she was director of strategic marketing for a healthcare company and coordinated all aspects of training and professional development for approximately 800 team members as well as planning and executing marketing communications projects.
'I’m ready to hit the ground running and look at the port shopping program with a fresh set of eyes, enthusiasm and ideas,' McCullough said.
She will work closely with PPI's training and sales departments, shopping presenters, and retail and brand partners.
The appointment comes following a restructuring that has Jordan now overseeing port shopping programs, the advertising, sales and marketing department, and the broadcast operations division.