Lee Yi Shyan, senior minister of state, ministry of trade and industry and ministry of national development, officially launched SCC’s ‘Embrace Dyslexia, Unlock Potential’ campaign at a ceremony held this morning at the HarbourFront Cruise and Ferry Terminal.
During the campaign from July to October, donation envelopes will be placed at strategic points throughout SCC’s HarbourFront Cruise and Ferry Terminal as well as the Tanah Merah Ferry Terminal to encourage port users to donate a minimum of $2.
They also stand a chance to win lucky draw prizes, including ferry and cruise tickets.
SCC launched the campaign, part of Singapore’s 50th year of independence celebrations, with a donation of $50,000.
SCC’s Chairman Soo Kok Leng said: ‘Through the campaign, we hope to educate the public on dyslexia and help remove the stigma attached to the condition. Given access to proper education and training, dyslexic children are able to catch up with their peers in learning and reach their fullest potential in life.’