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To sleep, perchance to dream (of a cruise)

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The Princess Luxury Bed floats past the Sydney Opera House
To mark the roll out of The Princess Luxury Bed on board Australian-based Golden Princess and Sea Princess next month, Princess Cruises has brought American sleep expert and developer of the bed, Michael Breus, to Sydney.

To promote Dr Breus’ visit, The Princess Luxury Bed was floated on Sydney Harbour.

Princess has released research which shows many Australians are cancelling annual leave, working through annual leave or cutting holidays short for work. The main reasons are urgent deadlines, important meetings, staff illness and work stress.

The findings show that 30% of Australians, entitled to more than 20 days a year, use annual leave to catch up on sleep and 17% use it to look after their children.

Princess is hoping to entice this market to take a cruise with the family and to get a good night’s sleep on its new luxury beds.